Social media for equestrians by equestrians

At Behind the Bit, we do not complicate managing your social media channels.

Our goal is to maximize the amount of equestrian eyeballs on your product, service, or event at an affordable cost.

We value clear communication and prioritize your business’s unique voice across social platforms.

Management packages

Basic

$150

This is our entry-level social media package. It is ideal for a business that has a strong social presence but may want a “refresh” on the brand image across social platforms.

  • 8 Posts per month (2 per week) across 2 of your selected channels

  • In-depth monthly reports

    • You will receive a monthly in-depth analytics report that covers your desired social platforms

  • Caption writing

  • Diverse & engaging post creation

Maintenance

$500

The maintenance package is ideal for those looking to have their account maintained and actively engaging with customers on a regular basis.

  • 16 posts per month (4 per week) across 3 platforms

  • Monthly campaign strategy concepts delivered via a slide deck

  • Caption writing

  • In-depth monthly analysis & reporting

  • One check-in meeting per month

  • Story creation

    • 2 weekly interactive stories on your 2-3 platforms of choice

Full

$950

This is the package where you completely turn the reins over to us! We take care of everything from scheduling, marketing strategy implementation, public relations with comments/likes/shares, etc.

  • 20 posts per month (5 per week)

  • Campaign planning

  • Campaign implementation

  • Caption writing

  • Content scheduling

  • In-depth analysis & reporting monthly

  • Four interactive stories per week on both Facebook and Instagram

  • 2 check-in meetings per month

  • Audience management with responses to comments, shares, and messages

Additional services

  • SEO

    Let us optimize your social presence with targeted keywords, on page & off page optimization, and detailed reporting.

  • Content Creation

    We specialize in photography, videography, and promo videos to showcase your offerings with quality and creativity.

  • Paid Ads & Media

    Paid Ads & Media

    Paid campaigns can be highly effective when done right. We can ensure your product or services reach the right audience at the perfect time.

  • Email Marketing

    We offer email marketing services that will both inform and engage your audience.

4-Step Social Strategy

1) Business Understanding

We begin by learning about your business, identifying your target audience, and analyzing your competition. What makes your brand unique? Why should customers choose you over others? These insights help define your unique selling points. 

2) Content Creation

Using our research, we craft engaging content tailored to your business and audience. Every post includes compelling copy and eye-catching visuals or videos designed to capture attention. 

3) Approval & Publishing

Once approved, we publish it on the selected platforms. The frequency of posts depends on the package you choose.

4) Performance Monitoring & Optimization

After publishing, we track the performance of your posts and provide analytics. We’ll also make adjustments if needed to improve results. 

Not sure where to start? Get your FREE Social Strategy Assessment

Book a free consultation